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About us

About Life Adviser

Life Adviser is a UK life insurance information and introduction service. We explain life and protection cover in plain English, and when you send us an enquiry, an FCA-authorised adviser can contact you about it.

We are not an insurer, and we do not give advice or arrange policies. If we introduce you to an adviser firm, it will be one FCA-authorised firm or one of its appointed representatives. That firm gives any advice and arranges any cover, and pays us a fee for the introduction, at no extra cost to you.

  • Plain English guides
  • FCA authorised

Life Adviser is a trading style of PJG Financial Limited, which is authorised and regulated by the Financial Conduct Authority, FRN 919697.

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Two colleagues smiling during a friendly conversation, one wearing a Life Adviser jumper

Our story

Life Adviser started with a simple idea, make getting life insurance easier.

We had seen how confusing the process can feel. Too many options, too much jargon, and not enough clarity around what actually matters. It puts people off making decisions that are genuinely important.

So we set out to build something simpler.

A place where you can understand your options without feeling overwhelmed. Where things are explained simply, without unnecessary complexity. And where looking for cover feels straightforward, not stressful.

We are still focused on that same goal, making life insurance feel clear, human and easy to navigate.

Our Mission

Our mission is to make getting life insurance simple and easy.

We focus on helping people understand their options quickly and take the next step without confusion or unnecessary steps. Life insurance is something many people put off, often because it feels complicated or time consuming.

We are here to remove that friction.

By keeping things clear and straightforward, we aim to make it easier for you to explore cover, understand your options and take action with confidence.

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Why Choose Life Adviser?

Life Adviser is built to make life insurance easier to understand.

We explain your options in plain English. We do not give advice or arrange policies. If we introduce you to an adviser firm, that firm pays us a fee for the introduction, and you pay nothing extra.

Quotes, cover and acceptance are subject to eligibility, underwriting and insurer terms.

Authorised & regulated

Life Adviser is a trading style of PJG Financial Limited, which is authorised and regulated by the Financial Conduct Authority (FRN 919697).

One firm

If we introduce you to an adviser firm, it will be one FCA-authorised firm or one of its appointed representatives.

Plain English guides

Our guides and calculators explain the main types of cover and what affects the price. They are general information, not advice.

Free, with no obligation

Life Adviser is free to use. Sending us an enquiry does not commit you to anything.

PJG Financial Limited, authorised and regulated by the FCA, FRN 919697.

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