Compare life
insurance quotes.
Get your free, no-obligation quote.Your price depends on your age, health, lifestyle and cover choices.
PJG Financial Limited is authorised and regulated by the FCA
Get your free, no-obligation quote.Your price depends on your age, health, lifestyle and cover choices.
PJG Financial Limited is authorised and regulated by the FCA
Plain English guides and calculators to help you understand the types of cover, how much you might need and what affects the price.
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Life Adviser is a trading style of PJG Financial Limited, which is authorised and regulated by the FCA (FRN 919697).
Life insurance basics
Life insurance pays your loved ones a lump sum if you die during the policy term. It can help your family stay financially secure at a difficult time.
You choose how much cover you want and how long it lasts. If you die while the policy is active, your family can make a claim, and if it is accepted, the insurer pays the agreed amount.
Life Adviser explains the options in plain English. We do not give advice or arrange policies. If we introduce you to an adviser firm, that firm gives any advice and arranges any cover.
Decide how much cover you need and how long it lasts.
The insurer asks about your health, lifestyle and smoking status.
Keep your cover in place with a monthly payment.
See how each type of cover works and what it typically costs, then compare your options.
Level term pays your family if you die.1 Critical illness pays you if you survive a serious illness.2 Together they cover both outcomes, and as one combined policy the cost is often lower.
| Policy type | Best for | How payout works | Typical cost p/m | Things to consider |
|---|---|---|---|---|
| Level term | Families wanting fixed cover | Pays a fixed lump sum if you die during the policy term | Around £25 per month1 | Good for family protection, but the cover does not rise with inflation. |
| Decreasing term | Repayment mortgage cover | Payout reduces over time, usually in line with a mortgage balance | Around £17 per month1 | Often cheaper, but the payout gets smaller over time. |
| Whole of life | Lifelong cover and estate planning | Pays out whenever you die, as long as premiums are paid | Around £102 per month1 | Covers you for life, but usually costs more. |
| Joint life | Couples wanting one shared policy | Pays out once, when the first person dies | Around £37 per month1 | Can be cheaper than two policies, but usually pays only once. |
| Over 50s | Older applicants wanting simple acceptance | Usually pays a fixed lump sum when you die, after a waiting period | Around £29 per month1 | Easy to apply for, but payouts can be lower and premiums add up. |
| Critical illness cover | People wanting a lump sum after serious illness | Pays a lump sum if you are diagnosed with a covered critical illness | Around £25 per month2 | Valuable protection, but illnesses and definitions vary by insurer. |
| Income protection | People who rely on their income | Pays a monthly income if illness or injury stops you working | From around £18 per month3 | Price rises with your age, cover amount and how long it pays out. |
Price is only part of the picture. Each type of cover is built for a different job: decreasing term for a repayment mortgage, level term to replace lost income, and critical illness cover for the years a serious illness could stop you earning. And protection does pay out. UK insurers paid a record £5.32bn in individual protection claims in the latest year, with more than 97% accepted.4
Indicative UK averages for 2026, not quotes. Life cover figures are from myTribe’s analysis, based on Swiss Re Term and Health Watch 2025; critical illness and income protection are sourced separately. Each product uses a different basis, for example £150,000 of term cover or a £1,500 monthly income protection benefit. The package figure adds the level term and critical illness averages, and a single combined policy is often lower. Your price depends on your age, health, cover and insurer, so compare quotes to see your own.
Life Adviser is a trading style of PJG Financial Ltd, which is authorised and regulated by the Financial Conduct Authority (FRN 919697).
A quick estimate of the cover your family might need.
Replacing £2,000 a month for 15 years.
Get my quoteAn estimate only, not financial advice.
Life Adviser does not give advice or arrange policies. If we introduce you to an adviser firm, any advice comes from that firm. PJG Financial Limited is authorised and regulated by the Financial Conduct Authority (FRN 919697).
A pre-existing condition does not automatically mean you will be declined, and plenty of people with health conditions still find cover.
It usually comes down to three things: your condition, your overall health and the insurer you choose. Insurers treat conditions differently, so it is worth checking before you assume the answer is no.
Many common conditions are straightforward to cover.
Mild or well controlled conditions are often viewed more favourably.
You may be asked about medication, treatment or recent symptoms.
A long, settled history can count in your favour.
Your age, weight and general health also play a part.
A no from one insurer is not a no from all.
Answering application questions honestly and keeping up with your monthly payments can reduce the chance of problems if your loved ones ever need to make a claim.
A few simple things are worth understanding first. They help you choose the right policy and avoid surprises later.
Give accurate details about your health, lifestyle and medical history.
Policies have exclusions, so check when it would and would not pay out.
Miss payments and your cover could stop, leaving your loved ones unprotected.
Most policies give you time to change your mind soon after buying.
Many policies pay out early if you are diagnosed with a terminal illness.
This can help the payout reach the right people more quickly.
Your needs may change if you buy a home, have children or take on debt.
Good to know. Life Adviser explains life insurance but does not give advice. Always read the policy details carefully before you buy.
Prefer to talk it through? Call us about your enquiry. We do not give advice or arrange policies, and there is no obligation.
0800 007 4945Free to call from UK landlines and mobiles.
Clear answers to the questions people ask most before taking out cover.
It depends on who relies on you financially. If your death would leave family unable to cover a mortgage, rent, childcare or everyday bills, life insurance replaces that money with a cash lump sum. People with a mortgage, young children or a partner who shares the bills usually benefit most. If no one depends on your income, you may not need it.
A good starting point is enough to clear your mortgage and any debts, plus a few years of income for your family to live on. Many people choose around 10 times their yearly salary and then add the outstanding mortgage. Think about how long your family would need support, for example until the children leave home. Once you have a figure in mind, comparing quotes shows you what it costs.
Your price depends on your age, health, whether you smoke, the amount of cover and the length of the policy. Term life insurance, which runs for a set number of years, is usually the cheapest type. The younger and healthier you are when you start, the lower the price tends to be, and it is normally fixed for the life of the policy.
The main types are term life, whole of life and over 50s plans. Term cover pays out if you die within a set period, such as 25 years, and is the most popular choice for families and mortgages. Whole of life cover lasts for life and is designed to pay out when you die, provided the policy remains in force and its terms are met, so it costs more. Over 50s plans accept you without health questions but usually pay smaller amounts.
Most policies pay a cash lump sum to the people you choose if you die while you are covered. Term policies pay out only if you die within the term, while whole of life and over 50s plans are designed to pay out whenever you die, provided the policy remains in force and its terms are met. Many policies also pay out early if you are diagnosed with a terminal illness and expected to live less than 12 months.
Yes. Insurers look at your age, health, weight, family medical history and whether you smoke. Smokers usually pay more, and you count as a smoker if you have used any tobacco or vaping product in the last 12 months. Answering honestly matters, because wrong or missing information can stop a claim being paid.
Often yes. Many people with conditions such as high blood pressure, diabetes or anxiety can still get cover, though the price may be higher or a related cause may be excluded. Some insurers are more flexible than others, which is why it pays to compare. Always declare your full medical history, as leaving anything out can stop a claim being paid.
Whether a trust suits you depends on your circumstances, and it is usually free to set up. Putting a policy in trust means the payout goes straight to the people you choose, rather than into your estate, so it normally avoids inheritance tax and reaches your family faster without waiting for probate, the legal process of sorting out someone’s estate. Your insurer or a solicitor can help you set one up.
A single policy covers one person. A joint policy covers two people, usually a couple, but it pays out only once, normally on the first death, and then ends. Two single policies cost a little more but pay out twice and stay in place if you split up. Many couples compare both before deciding.
Yes. Most cover is monthly with no fixed contract, so you can stop at any time and the cover simply ends. You also get a cooling off period, usually 30 days, to get a full refund if you change your mind early on. If your needs change, it is safer to set up new cover before cancelling the old policy, so you are never left unprotected.
Most claims are paid. Across the industry more than 90% of life insurance claims were paid in 2024, and many insurers pay over 95%, according to the Association of British Insurers. Claims are usually declined only when something important was not declared at the start, such as a health condition or smoking. If a claim is refused and you feel it is unfair, you can complain to the insurer and then to the free Financial Ombudsman Service.
You answer a few quick questions about you and the cover you want. Life Adviser does not itself compare or recommend insurance policies. We may introduce you to one FCA-authorised adviser firm, or one of its appointed representatives. That firm can compare life insurance products and quotes from the insurers available to it and provide any advice or arrange any cover. The range of insurers considered depends on the adviser firm’s panel and may not include the whole market. It is free to use and there is no obligation to buy.
Most valid life insurance claims in the UK are paid.
Life insurance is designed to give your loved ones financial support when they need it most. Claim problems are less likely when you answer application questions honestly, keep your payments up to date, and choose cover that matches your needs.
Clear information about life insurance, from a firm authorised and regulated by the FCA.
Financial services experience and life insurance insight.
PJG Financial Limited is authorised and regulated by the FCA.
Registered with the Information Commissioner’s Office.
We do not give advice or arrange policies.
Life Adviser is a trading style of PJG Financial Limited (company number SC535782), 5 South Charlotte Street, Edinburgh, EH2 4AN.
Prefer to talk? Call 0800 007 4945
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